Theo Rubins Unit 20 and 24 prep

What makes a good print ad? Picture of product Brand identity Slogan Brand colours - colour scheme (2-4) Point of contact - engagement  Memorable - emotional and informative Persuasive yet clear language Website Eye catching Name of the product Appropriate fonts

A marketing director requires many professional and personal attributes in order to carry out their job roles effectively and efficiently. Some of these include: Communication skills - these are extremely vital for a marketing director because they need to be able to communicate. the vision of the business to customers who are viewing the advertising. In addition, they have to be able to communicate with other employees to ensure everyone is happy with the marketing strategy and final product. The key stakeholders have to agree before it is published. Design skills - a marketing director has to have great design skills because they oversee the whole creation of the marketing project. Before it is completed, the marketing director has to make changes to improve the design of the project and ensure it has the most appealing and aesthetically pleasing look. Management of time - marketing projects have a limited time before they have to be published, therefore the marketin...

Harmful ads Misleading ads Offensive ads

Attributes are qualities and characteristics that one possesses. Personal Perfectionist  Perseverance  Organisation skills Communicative Respectful Determined Creative Entrepreneurial Aspirational Impatient - this would be negative in a work environment because it could stop me from completing work when it is a difficult task. Argumentative Immature Behavioural emotional shy confidence loud authoritativeness  egotistical Professional organisation knowledgeable in your field smart responsible adaptable time management resilience public image leadership creativity communicative Professional Etiquette

Methods of advertising Magazine advertising Video adverts Social media platforms (Instagram, Facebook, Twitter, Snapchat) Website pop-ups Billboards (static/interactive) Radio adverts Bus posters/bus stop posters (static/interactive) Taxi advert Tube adverts (billboards/interactive videos) TV adverts Pamphlets Leaflets Brochures Trailers Film poster ads Newspaper adverts Banners

Advertising techniques: Brand summary - Makes the brands benefits and specialities clear Brief -  Clear and to the point Rhymes: Sticks in the mind, easy to remember Repetition: Repeating something three times or more helps it to become memorable Alliteration: Repetition of consonant sounds Use of second person: Consumer feels spoken to personally and involved in the product or identity on  offer Use of every/always: Indicates the companies unswerving commitment Present tense: Universality/timelessness Imperatives: Assertive demands designed to sweep the consumer along in agreement Use of capitals: For emphasis Humour: Consumers are entertained, so tend to be well disposed towards the brand Use of puns/word play: Gives a second layer of meaning to impress the consumer with its smartness and novelty

McDonalds The campaign that I looked at was the McDonalds 'Big Mac with bacon' advertising campaign. The Big Mac is a signature burger that McDonalds offer their customers and they have innovated it by including bacon inside the burger too. This has caused great controversy between whether the burger can still be recognised as a Big Mac. Firstly, there area wide range of ages, social class, genders and different races portrayed in the advert which suggests to anyone watching that McDonalds target all different people and everyone is welcome to purchase a product. As it is more of an adult meal, the people in the advert were of the ages of 18+. This does not target the younger generations as it doesn't include any happy meals or kids based food. In addition, Harry and Jamie Redknapp did a video getting a Big Mac each, arguing over whether it is still a Big Mac. Having two successful individuals in the footballing industry is great publicity for McDonalds bec...