Advertising campaign analysis

McDonalds

The campaign that I looked at was the McDonalds 'Big Mac with bacon' advertising campaign.

The Big Mac is a signature burger that McDonalds offer their customers and they have innovated it by including bacon inside the burger too. This has caused great controversy between whether the burger can still be recognised as a Big Mac.

Firstly, there area wide range of ages, social class, genders and different races portrayed in the advert which suggests to anyone watching that McDonalds target all different people and everyone is welcome to purchase a product. As it is more of an adult meal, the people in the advert were of the ages of 18+. This does not target the younger generations as it doesn't include any happy meals or kids based food.

In addition, Harry and Jamie Redknapp did a video getting a Big Mac each, arguing over whether it is still a Big Mac. Having two successful individuals in the footballing industry is great publicity for McDonalds because the footballing world and audience is massive which captures endless numbers of people to buy their products. Furthermore, by choosing to do a father-son video suggests that it appeals to all target markets and a range of different ages.

The main reason for this campaign was to gain awareness for their new product which is now available to purchase. By creating a debate out of the product, it makes people talk and discuss it more, increasing the recognition for it and the likelihood of purchase. In addition, due to the advert, people would like to see whether they still classify it as a Big Mac after tasting it which gives them more of an incentive to buy one in the first place. This is a clever marketing strategy and has led to a massive awareness of the new product.

Gillette

Gillette created an advert which led to much outrage due to the controversy of it. The advert had a key feature of looking down on men and being very feminist. The advert suggests they want to hold men accountable for the bad things that go on in society, for example the poor treatment of women. The idea is that they can help a men by replacing the phrase "the best a man can get" with "the best men can be".

As men are their target audience for the product this approach was extremely surprising as it could only lead to upset and anger from men who were potentially customers to Gillette. 

In fact, it infuriated people so much that it even led to boycott of purchasing products from Gillette, including people such as Piers Morgan who openly stated on Twitter he was going to start a boycott.