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Methods of advertising

Methods of advertising Magazine advertising Video adverts Social media platforms (Instagram, Facebook, Twitter, Snapchat) Website pop-ups Billboards (static/interactive) Radio adverts Bus posters/bus stop posters (static/interactive) Taxi advert Tube adverts (billboards/interactive videos) TV adverts Pamphlets Leaflets Brochures Trailers Film poster ads Newspaper adverts Banners
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Slogans

Advertising techniques: Brand summary - Makes the brands benefits and specialities clear Brief -  Clear and to the point Rhymes: Sticks in the mind, easy to remember Repetition: Repeating something three times or more helps it to become memorable Alliteration: Repetition of consonant sounds Use of second person: Consumer feels spoken to personally and involved in the product or identity on  offer Use of every/always: Indicates the companies unswerving commitment Present tense: Universality/timelessness Imperatives: Assertive demands designed to sweep the consumer along in agreement Use of capitals: For emphasis Humour: Consumers are entertained, so tend to be well disposed towards the brand Use of puns/word play: Gives a second layer of meaning to impress the consumer with its smartness and novelty
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Convergence

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Technological convergence: Positives: Saves money - Buying all electronic products is expensive therefore being able to access all information from one device is very cost efficient. Saves lives - It allows for a faster medical assistance. Saves time - Technological convergence enables the person using the blackbox to multi task which makes it much easier to get things done more quickly. Only having to carry around one device increases convenience. Negatives  Leads to addiction - People tend to spend more time on devices for the wrong reasons instead of doing work. It is also unhealthy to have too. much screen time. Eats relationships - It can make people neglect friends and family. It also makes us less social in the 'real world'. Eats time at home - It allows people to bring work back home to complete so there is no longer a separation between work life and family life.
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