Slogans

Advertising techniques:
Brand summary - Makes the brands benefits and specialities clear
Brief -  Clear and to the point


Rhymes: Sticks in the mind, easy to remember
Repetition: Repeating something three times or more helps it to become memorable
Alliteration: Repetition of consonant sounds
Use of second person: Consumer feels spoken to personally and involved in the product or identity on  offer
Use of every/always: Indicates the companies unswerving commitment
Present tense: Universality/timelessness
Imperatives: Assertive demands designed to sweep the consumer along in agreement
Use of capitals: For emphasis
Humour: Consumers are entertained, so tend to be well disposed towards the brand
Use of puns/word play: Gives a second layer of meaning to impress the consumer with its smartness and novelty