Job roles




A marketing director requires many professional and personal attributes in order to carry out their job roles effectively and efficiently. Some of these include:

  • Communication skills - these are extremely vital for a marketing director because they need to be able to communicate. the vision of the business to customers who are viewing the advertising. In addition, they have to be able to communicate with other employees to ensure everyone is happy with the marketing strategy and final product. The key stakeholders have to agree before it is published.
  • Design skills - a marketing director has to have great design skills because they oversee the whole creation of the marketing project. Before it is completed, the marketing director has to make changes to improve the design of the project and ensure it has the most appealing and aesthetically pleasing look.
  • Management of time - marketing projects have a limited time before they have to be published, therefore the marketing directors have a tight schedule of when the project needs to be completed and ready for. If it is late, the marketing director could get in trouble as it may impact the rest of the project negatively. 
  • Leadership skills - This is important for a marketing director because they lead the marketing and advertising process within the business. Therefore, they need to give the brief to colleagues and ensure that they follow the core structure of the task. 

Job role: market researcher:

A market researcher has the opportunity of being able to work alongside the communications. team whilst collating data in order to discover the market in more depth. They will help the communications manager through explaining current trends in the market so they can target audiences effectively.
A market researcher has the possibilities of becoming a research analyst. This is because if they become experienced enough in the field, they will be able to analyse the research done within the specific market and feedback to the marketing director.


Etiquette

The term etiquette means to be polite, humble and to have good manners.



Comments

Post a Comment

Popular posts from this blog

Methods of advertising

Methods of advertising Magazine advertising Video adverts Social media platforms (Instagram, Facebook, Twitter, Snapchat) Website pop-ups Billboards (static/interactive) Radio adverts Bus posters/bus stop posters (static/interactive) Taxi advert Tube adverts (billboards/interactive videos) TV adverts Pamphlets Leaflets Brochures Trailers Film poster ads Newspaper adverts Banners
Read more

Slogans

Advertising techniques: Brand summary - Makes the brands benefits and specialities clear Brief -  Clear and to the point Rhymes: Sticks in the mind, easy to remember Repetition: Repeating something three times or more helps it to become memorable Alliteration: Repetition of consonant sounds Use of second person: Consumer feels spoken to personally and involved in the product or identity on  offer Use of every/always: Indicates the companies unswerving commitment Present tense: Universality/timelessness Imperatives: Assertive demands designed to sweep the consumer along in agreement Use of capitals: For emphasis Humour: Consumers are entertained, so tend to be well disposed towards the brand Use of puns/word play: Gives a second layer of meaning to impress the consumer with its smartness and novelty
Read more

Convergence

Image
Technological convergence: Positives: Saves money - Buying all electronic products is expensive therefore being able to access all information from one device is very cost efficient. Saves lives - It allows for a faster medical assistance. Saves time - Technological convergence enables the person using the blackbox to multi task which makes it much easier to get things done more quickly. Only having to carry around one device increases convenience. Negatives  Leads to addiction - People tend to spend more time on devices for the wrong reasons instead of doing work. It is also unhealthy to have too. much screen time. Eats relationships - It can make people neglect friends and family. It also makes us less social in the 'real world'. Eats time at home - It allows people to bring work back home to complete so there is no longer a separation between work life and family life.
Read more